Facebook is one of the first social networks but it is the most
famous one.
There have been many other social networks before Facebook was born and while
some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your friends, Facebook can be used for business.
You can use it to promote your products and services, to acquire new clients,
or to get traffic to your
site. (Like Reddit, Instagram, Twitter, Linkedin). Facebook is just one of the
many ways to get
some traffic to your site. Many marketers believe that it is just a matter of time for the traffic from Facebook, Reddit, Instagram,
Twitter and the other major social networking sites to surpass the
traffic their sites get from search engine like Google.
Don't take this as a guarantee that even if you do everything right,
Facebook, Twitter, or
any other similar site will do traffic miracles for you. For some
people Facebook works like a charm, for others it doesn't work at all. It
depends how you promote yourself and how attractive your domain and contents
for audience. The same applies to other social networks. You can't
know in advance if Social media will crash your server with traffic.
Just try all and see which all
works for you.
Unlike Reddit, Instagram, Twitter, they are very simplistic, Facebook
offers
more possibilities for their users like having a dedicated page to
promote and post about your website services. Yes, you might need more time in
order to explore all the possibilities and take advantage of them but hopefully
these efforts will have a great return in terms of traffic.
Here are some list of tips to turn Facebook into an auto-pilot traffic
machine:
1. Profile
is the basic for all:
As with
Twitter and any other social network, if you don't
make your
profile interesting, you will hardly become
popular.
Give enough background information of you and
don't forget
to make your profile public because this way
even people,
who don't know you, when they encounter your
profile,
they might become interested in you and become a
regular
visitor.
2. Update
information about your site:
On your Wall
and in the photo gallery
Facebook
gives you the opportunity to write a lot about you
and your endeavours,
as well as to include pictures, so use all
these opportunities
to build yourself and your
products. It
is even better to post videos and fill in the other
tabs, so if
you have something meaningful to put there and include your site too.
3. Post
regularly:
No matter
how interesting the stuff in your Facebook profile
is, if you
don't publish new content regularly, the traffic to
your
Facebook profile (and respectively the Facebook traffic
to your
site) will slow down. If you can post daily, it is fine
but even if
you don't post that regularly, try to do it as
frequently
as you can. If nothing else, updating your status
regularly is
more than nothing, so do it.
4. Build
your network:
As with
other social networking sites, your network is your
major
capital. That is why you need to invite your friends,
acquaintances,
and partners and ask them to join as your
supporter.
You should also search for people with interests
similar to
yours. However, don't be pushy and don't spam
because this
is not the way to convince people to join your
network.
5. Be pro-active:
A great
profile, an impressive network, and posting regularly
are just a
part of the idea for success on Facebook. You
also need to
be active. Visit the profiles of your supporters,
take part in
their groups and other initiatives, visit their sites.
You are
right that all this takes a lot of time and you might
soon
discover that Facebook is a full-time occupation
but if you
notice an increase in traffic to your site, then what you do is worthy task.
6. Create
your page:
Unlike other
social networks, Facebook gives you more
flexibility
and you can move around many of the boxes. If
you put the
RSS feed with the links to your blog in a visible
space, this
alone can generate lots of traffic for you.
7. Check
what Facebook apps are available
Facebook
apps are numerous and new and new ones are
released all
the time. While many of these apps are not
exactly what
you need, there are apps, which can work for
you in a
great way. For example, MarketPlace widget/plugin
or Blog
Friends widget are very useful and you should take
advantage of
them. You can also use the widgets for
cross
posting (i.e. posting directly on Twitter from
Facebook)
because this saves your time.
8. Advertise
on Facebook:
If you can't
get traffic the natural way, you might consider
using
Facebook Social ads. These are PPC ads and starting
a campaign
is similar to Google Adwords campaign.
9. Start a
group:
There are
many groups on Facebook but it is quite probable
that there
is a free niche for you. Start a group about
something
related to your business and invite people to join
it. The
advantage of this approach is that you are getting
targeted
users. As a group admin you should be regularly posting something related for
users to visit your group regularly.
Unfortunately,
social networks do expose a lot of personal
information
and you are not paranoid, if you don't want so
much
publicity. Many people are rightfully worried about
their
privacy on social network sites and that is why it is not
uncommon to
have one personal profile for friends and one
business
profile to promote their business. You can have
one single
profile for both purposes, but if you have privacy
concerns,
consider separating this profile in two you would
better be
safe than sorry.
Facebook is
changing all the time and no matter how hard
you try to
follow these changes, there will be new and new
possibilities
for you to explore. That is why it is not possible
to compile a
complete list of all the tactics you can use in
order to
drive traffic from Facebook to your site. Anyway, if
you try just
the basics for Facebook success by following above
list here, chances are that you will see a considerable
traffic flow.
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