When designing your first website, you’ll
find many tips online "what & How to get started". Sometimes their message contradict
each other. You might get confused, because the questions you ask and answer you find
might vary. There’s a simpler approach focus on what not to do first. When you
eliminate the mistakes, it’s easier for you to do the right things. But
remembering those mistakes is the tedious thing.
If you own a small physical business it
is very important to have online
presence of it. The site is like an asset, which have some maintenance. But,
conveys your brand’s message to the valuable relevant audience. You want the
best representation for that, correct? Those who engage in web designing for
the first time, the process seems easy at first, because of various tools available from the service
providers. Then you just directly jump start with a free Blog or Word Press
project and get it done in an hour, they just looks like a mess or insufficient
or some options are unavailable for users. That’s not what, even your-self as
an user accept or like to visit back that kind of website.
Even when buying a Pre made templates, web design is still hard. It should reflect the
brand’s spirit in addition to technical skills. You can’t just copy a
competitor’s work as happened during trending time of Yoga, there a company
filed a case against the competitor and shut's down that website.
As you may ask, competitors and we are
in the same industry there are plenty of
websites are created day by day under same niche. One or the other way
contents might look a like, yes of course. Take schools and colleges for
example they all should follow the same
syllabus for a particular field. I am not encouraging copy & paste any
bodies hard work. Copy paste can be easily found by search engines, you can’t
make money or even your website will be shut down, all the investments you made
will be wasted.
List of Very Common Mistakes to Avoid
in Web Designing:
Below I have listed 7 common mistakes that beginners made when designing websites. Avoid these to have a successful online business website. Following below
practices keeps Adsense away from suspension and increases traffic at the same time.
Defending using
the words “Industry Standard”
Let’s have a look at the incident
happened between two leaders of online industry. Owners of Cody blamed the
Omstars owners for copying the Cody site. In their public letter, Cody
site included screenshots showing the clear similarities between the two sites.
The owner of Omstars called that it’s “industry standard”. There’s no industry
standard that imposes copying pages from other sites.
Such practices have a name: plagiarism.
When you copy content from another site, its owner has every right to take
legal action against you. Before that as a first step, they will legally take
your website down till further clear orders. If found guilty will be heavily
fined. It’s not worthy of the risk taken. Isn’t it
We will just keep this in mind and work for uniqueness our-self. Why get into others
way or ears, when we can create our own content. You may include FAQs,
guarantees, and other similar offers that your competitor also have. Other than
that the content on your
pages, posts should have to be 100% unique.
Do you know what most experienced business
owners do when they start their websites? They hire freelance writers to create
unique content for them. When you combine unique
design with unique content, you’re on right path.
Not Designing for
Mobile First
Google already called out their web
designers to prepare for mobile first indexing. Since July 2019, the search engine
started indexing and ranking the mobile version of a site before its desktop
version.
If you opt for responsive design that
works well on both desktop and mobile, this doesn’t mean much for you. But, if
you choose to invest more and have separate URLs for the desktop and mobile
versions, owners are in big disadvantage as they might not be able to have all
their pages listed. Google will
prioritize the mobile site for indexing.
Dynamic serving is a huge
personalization trend. If you design a site that serves content based on the
user’s devices and browsers, you should be ready for mobile-first indexing as
well. When developing content, you must include it on your mobile site as well.
All structured and meta data should be available there, too. Consider the fact
that Google will crawl the mobile version instead of the desktop mode. So focus
on making it perfect!
Neglecting the
Importance of Search Engine Optimization (SEO)
You might assemble the best team of
writers and designers, who understand what you need and help you share that
content. You’ll be regular with the content updates and you’ll invest all
possible efforts in analytics. You will build a fast, secure, and beautiful
website. You might think who needs SEO when you have all the above. That doesn’t
make SEO less important. Content quality, keywords and all technical elements
are really important, too.
Implementing
the right keywords and phrases into context matters a lot.
Imagine someone using voice search to ask the exact question that you used as a
subheading. Of course Google will notice that. It’s more likely to get your
page featured in the most relevant results.
Search
engine optimization is hard work. It
demands lot of research. When done well it gets your site higher in the search
engine ranking. That increases your website traffic and good reach of your
product. When you attract more visitors to your site, you get an opportunity to
convert them into paying customers of your business. That’s what we are working
here for.
Avoid Using Flash
Script
When we are new to web design we might
come across flash plug-in or flash scripts. Look’s glamorous. Few major
browsers already stopped supporting flash they insist to download extension for
your own self sooner other all browsers will stop supporting flash.
Why can’t we use at least for 1
article? Few reasons about the
eradication of Flash which I had learned are, Flash is bad because it
doesn’t support on android & I OS mobiles.
It’s an outdated technology that seriously hurts your search engine ranking.
Steve Jobs made a decision after realizing that Flash consumed too much memory
and drained battery faster than normal. There were lots of security issues, which
include malware and bugs in their system?
If you completed course for web
designing and making your first step into the industry, you shouldn’t even
bother learning how Flash works. Flash is finally being left in history. Focus
on api, HTML5, JavaScript, and CSS
instead. That will cover your needs.
Avoid Too Many Ads
That Are Irrelevant
Main theory of monetizing a website is
by advertisement, ads are necessary. But positioning ads are very important. Placing
ads where contents hide and making it completely irrelevant to the point of
your content readers is a bad sign and it will be a web-design disaster.
Imagine landing on a website that
features gaming reviews. You’re creating your online games list that you felt good
to buy or play free online. So, when you are almost impressed with the content finally
“here comes the villain” i.e. ads
prevent you from focusing on the content. Say pop up ads, ads nearly looks like
content which deviates the story line, ads says click here to download are some
examples which irritates you. Right!!!
The same thing happens when the
visitors to your website
see irrelevant ads. If you’re going to feature advertisements, make them useful
for your target audience by enabling relevant
category of ads. This game review site would benefit from ads in the same category.
Also, you shouldn’t make the ads too
noisy. Forget about audio, video ads with automatic playing feature ON. Don’t
make them most noticeable element of the design. Never use pop-ups most
designers know this Adsense will suspend
for using pop-up ads. Make the ads as delicate as possible. If your website
is awesome in all its elements, businesses will be interested by visitors and
promoted by them. Effortless work…
Not Making Website
Reader-Friendly
As I always mention in How to increase organic traffic & SEO perspective, think like you are the reader of your site, That’s the recipe of success. Also
long-form content has greater chances to rank high on search engines.
Google always wants to lead its users towards more specific keyword and complete answers. That’s because people want
to find all the information they need at one place. It’s more convenient when
compared to doing multiple searches and bouncing from one tab to another.
Lengthy texts content doesn’t mean
making lengthy single paragraph. It’s important to break it up into small
paragraphs with subtitles, bullet points, tables, and other elements that make
it easier to digest. Don’t make content boring at the same time.
Insert each post with some relevant fun visuals that contribute towards the
essential message. The posts are still long, but they are so easy to read that
you don’t notice how time goes by while you’re at that website. That’s the
effect you have to achieve. Fun content is your main objective, but final
presentation matters more.
Automatic
Video/Audio
I already mentioned this mistake in the
context of Avoid too many ads. But if it’s your own content, you still don’t
have the foundation to force it to your audience.
I know; IMDB does it. People hate that site for this manner’s. Say visitors
want to see information about a particular movie, so they open the page in a
tab, along with a few other tabs from other sites. They were peacefully does
their work suddenly they get freak out by hearing loud noise. They know they
haven’t hit play on anything. Play sign on a tab shows where the sound came
from. Do you know what the first instinct is? CLOSE THAT XXX TAB! Do you really think people are going to open it
and scroll to see where the sound is coming from and pause it. You made them
nervous, so they won’t give you that kind of attention. They will get the same
information at another site. Good bye… Please don’t make this mistake!. That seriously
affects your traffic. Some leave bad comments, too.
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